- Favourable geo-strategic position (airport, the European Corridor X, neighbouring countries, closeness to the main EU markets)
- Attractive landscape (Triglav National Park), landscape, cultural heritage for residing and tourism
- Natural resources (forests, waters etc.)
- Technical expertise and tradition (ICT, innovative medicine, electrotechnics, metallurgy etc.)
- Global companies and brand marks (i.e. Elan, Bled, Kranjska Gora, TNP etc.)
- Low unemployment rate
- High percentage of students
- Population growth
- Existence of basic supporting environment (RDA, LTO, schools, chambers etc.)
- Rich cultural heritage of town centres and the countryside
- Extensive broadband network
- Regional organization: established and active structures
- Skills in utilisation of EU funds
- Closeness to Ljubljana (*this might be seen also as a weakness)
- Experience and readiness for cross-border and transnational cooperation
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